 
People
 
Sports Illustrated
 
O, THE OPRAH MAGAZINE
 
Newsweek
 
Self
 
Instyle
 
ESPN The Magazine
 
Nickelodeon
 
Details
 
Cosmopolitan
|
- Suppose you are a manager
being asked to develop e-business and e-commerce applications to gain a
competitive advantage in an important market for your company. What
reservations might you have about doing so? Why? Reservations may be that the
turn around profit on the amount of effort put into the e-business may not be
as well as hoped or worth it.
- How could a business use information technology to
increase switching costs and lock in its customers and suppliers? Use business
examples to support your answers. A business could develop personalization
with its customers. Customers can check orders and customers can place orders
directly. Creates new channels for communication.
- How could a business leverage its investment in
information technology to build strategic IT capabilities that serve as a
barrier to entry by new entrants into its markets? A business could leverage
its investment in it to build strategic IT by making investments in IT to
improve its operations or promote innovation. This increases the amount of
investments or complexity of technology required to compete in an industry or
market segment.
- Refer to the Real World Case on Staples Inc. in the
chapter. Is an integrated clicks and bricks strategy, like that chosen by
Staples, the internet strategy that most businesses, large and small, should
adopt? Defend your position. I agree that businesses large should adopt but
not small businesses. Usually small businesses have a specific audience of
customers who knows them and it would be hard to market a small business
online unless there is something very unique about that small business.
- What strategic role can information play in business
process reengineering and total quality management? Reengineering is a
fundamental rethinking and radical redesign of business processes to achieve
dramatic improvements in cost, quality, speed and service. Total Quality
management and IT measures and corrects deviations from the standard.
- How can internet technologies help a business form
strategic alliances with its customers, suppliers, and others? Internet
technologies can help a business form strategic alliances with its customers,
suppliers and others by deterring both customers and suppliers from
abandoning a firm for its competitors or intimidating a firm into accepting
less-profitable relationships.
- How could a business use internet technologies to form a
virtual company or become an agile competitor? A business could use IT to
develop alliances and extranet links that form inter enterprise information
systems with suppliers, customers, sub contractors and competitors. IT create
flexible and adaptable virtual work groups and alliances which help exploit
fast-changing business opportunities.
- Refer to the Real World Case on Enron Corp. and Others
at the end of the chapter. “Is it time to go back to the days when IT
supported the business rather than became the business?” Explain your position
on your question from the case. I think that IT should just support a
business yes unless a business is e-commerce based. IT became businesses and
those businesses never saw a return as a result of the IT. The companies
couldn’t even integrate their internal data. So basically it was a waste of
time and money.
- Information technology can’t really give a company a
strategic advantage, because most competitive advantages don’t last more than
a few years and soon become strategic necessities that just raise the stakes
of the game. Discuss. After a few years, everyone needs to adopt the new
competitive advantages or they will fall way behind and not make anymore
profits. So eventually everyone adopts the new competitive advantage so it
becomes a common thing. Then all of the users are used to this competitive
advantage and it becomes an everyday standard.
- MIS author and consultant Peter Keen says: “We have
learned that it is not technology that creates a competitive edge, but the
management process that exploits technology.” What does he mean? Do you agree
or disagree? Why? I agree with him: management is more
important then technology. Without management, you couldn’t keep things in
order to develop or produce anything. Therefore, technology would not even be
at the level or anywhere close to being organized and all of how it is to this
day. The better management, the better the competitive edge because
management produces better technology which gives off more of a competitive
edge.
Home ·
Links
© Copyright 2004
PurpleFrenzy.com. All rights reserved
|
|
